Anthony B isn’t letting the title do all the talking. The Trelawny veteran has dropped the full video for “Box Ah Rubbaz (Tease Har 2.0),” and he announced it on Instagram with almost no fuss: a bee emoji, the song name, and a note pointing fans to YouTube.
That bare-bones rollout is typical of how a lot of Jamaican artists move now. Instead of a long campaign, there’s a quick social post and a direct link, and the audience is trusted to show up and pass it along.
The “2.0” in the title frames the track as a second take on “Tease Har.” That sets up a question for longtime listeners about how much of the original idea carries over and how much has been reworked. The post doesn’t say, so the video itself is where people will be looking for the answer.
The playful, cheeky title is a reminder of the range Anthony B has always had. Born Keith Blair in Clark’s Town, Trelawny, he built his name in the mid-1990s as one of the fiercest conscious voices in reggae, firing off Rastafarian anthems like “Fire Pon Rome” and “Raid Di Barn” during his run with producer Richard “Bello” Bell’s Star Trail camp.
That catalogue gave him a reputation as a hardline cultural chanter, one of the Bobo Ashanti-rooted artists who carried the Rasta revival of that era.
Anyone who only knows him from those records might be surprised by a song called “Box Ah Rubbaz.”
Fans who have followed him across three decades of singles and albums know he has never stayed in one lane.
There’s a split in how artists from his generation handle this. Some stick closely to the roots-and-culture formula that made them, while others move between militant reggae and lighter, dancehall-leaning material aimed at the party crowd. Anthony B has generally been in the second group, and this release fits that pattern.
The bee emoji at the top of the post isn’t explained, and Anthony B doesn’t add any context about the director, the production, or the creative team behind the visuals. For now, the Instagram announcement is the only official word on the release.
That leaves the conversation in the comment sections and on YouTube, where the response will play out. Longtime supporters will measure it against “Tease Har,” and newer listeners may be meeting him for the first time through this video.
The video is live on YouTube now. Whether “Box Ah Rubbaz” is a one-off or the start of a wider rollout from Anthony B is something he hasn’t said yet.
