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Dancehall Expected To Reconnect Clarks With Jamaican “Cult” Consumers

A week after Clarks Originals unveiled its Clarks and Jamaica marketing documentary, The Gleaner newspaper has reported that all is not well with the British footwear company financially, resulting in it “launching its new Dancehall campaign aimed in part at reconnecting with Jamaican ‘cult’ consumers, as a way to regain lost sales”.

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Koffee, Protoje And More Talk ‘Clarks & Jamaica’: Watch

Clarks Originals unveiled the full 10-minute mini-documentary today on YouTube, after initially announcing on its Instagram page on Sunday that the video, which features Koffee, Protoje, Sevana, Lila Iké, The NoMaddz, England footballer Raheem Sterling, and British artist M1llionz, would be released this Friday.