Masicka’s ‘438’ Spends Third Week On Billboard With More Sales

Masicka
Masicka. Photo by Andre ‘Drevinci’ Jones.

438, the debut album from Dancehall star Masicka, has continued its streak on the Billboard Reggae Albums chart for the third week in a row.

The album, which was released on December 3, currently holds the No. 10 spot on the sales and streaming-driven chart, after it debuted at No. 2 two weeks ago and later dropped to No. 4 last week.

According to data provided to DancehallMag from Billboard’s sales tracker MRC Data, 438‘s total consumption from sales and streaming in the United States, during its third week of release ended on December 23, was 1,000 equivalent album units.   No pure album sales were recorded during this week, according to MRC.

The third week’s total consumption included 200 in Digital Song Sales, 1,287,700 in On-Demand Audio Streams, and 80,700 in On-Demand Video Streams.

Meanwhile, for the album’s second week, which ended on December 16, total consumption from sales and streaming in the US was 1,300 equivalent album units.  This included 100 copies in pure album sales.

The second week’s total consumption also included 200 in Digital Song Sales, 1,622,700 in On-Demand Audio Streams, and 93,200 in On-Demand Video Streams.

These figures are rounded to the nearest 100, according to an MRC Data representative.

DancehallMag previously reported that 438 sold 2,864 equivalent album units during its first week.  This had included 733 copies in pure album sales.

All the other Billboard-charting Dancehall albums released in 2021—including those by Alkaline, Vybz Kartel, Usain Bolt, and Spice—had only managed to stay on the chart for one week.

The weekly Billboard Reggae Albums chart, ranks the most popular Reggae albums in the US, based on consumption metrics that are measured in equivalent album units. Each of those units represents one album sale or 10 individual tracks sold from an album or 3,750 ad-supported or 1,250 paid/subscriptions streams from an album via audio or video streams.

Bob Marley & The Wailers’ Legend: Best Of Bob Marley & The Wailers remains at No. 1 for 103 consecutive weeks.

Shaggy’s Best of Shaggy: The Boombastic Collection is at No. 2, followed by Bob Marley & The Wailers again with Exodus at No. 3.

Jason Mraz’s Reggae album Love For The Good is at No. 4, followed by American band Stick Figure at No. 5 and No. 6 with their Set In Stone and World On Fire albums.

Dancehall superstar Sean Paul holds the No. 7, 8, and 9 spots with his The Trinity, Dutty Rock, and Mad Love: The Prequel albums, respectively.