Rihanna’s newest models don’t have a single runway credit between them. The singer turned mogul brought all three of her kids, RZA, Riot and Rocki, into the latest Savage X Fenty campaign, and the whole crew is dressed in matching holiday onesies.
The drop is built for the cozy season. There’s a hoodie onesie for adults, a hooded baby onesie and a hooded kids onesie, each covered in a festive print and available to buy online right now.
The photos read less like a lingerie ad and more like a family Christmas card. RZA arrived in May 2022, Riot Rose followed in August 2023, and daughter Rocki Irish joined the family in September 2025, all three with partner A$AP Rocky.
Rihanna launched Savage X Fenty in 2018, a year after Fenty Beauty shook up the makeup aisle with its wide shade range. Both businesses have taken up most of her time over the last decade, and a family themed holiday push fits a brand that has always sold itself on inclusivity.
Then there’s the question every fan keeps asking. During a recent TikTok livestream for Fenty Beauty, a viewer wanted to know how much unreleased music she’s sitting on.
She answered with an eye roll first, then a riddle. If there are 10 products in a vault, then I have at least 17 vaults,” she said, holding up a box of beauty supplies, which puts the math at roughly 170 unreleased songs.
That’s a lot of material for an artist who hasn’t put out a full album since Anti in January 2016. Anti gave her “Work” with Drake, a dancehall flavored hit that leaned straight into her Barbadian roots, the same roots that powered her 2005 breakout “Pon de Replay.”
She hasn’t gone completely quiet. Lift Me Up” landed on the Black Panther: Wakanda Forever soundtrack in 2022 and picked up an Oscar nomination, and her Super Bowl LVII halftime show in February 2023 doubled as the moment she revealed her second pregnancy.
Fans who hear “17 vaults” and start counting down to a ninth album have been here before. Rihanna has teased new music for years, and the business side of her empire keeps her calendar packed, now with three kids under five in the mix.
From the brand’s point of view, the strategy is working exactly as planned. Every livestream and campaign keeps her name in the conversation, and the music questions only add to the attention her products get.
For the fans, the onesies are a cute consolation prize. The vaults, all 17 of them, are still locked, and Rihanna is the only one holding the key.
