Anthony B just announced that the video for “Rude Bwoy” is dropping September 17th across all platforms, and he’s making sure the rollout feels like a full team effort.
The post shouts out a whole crew of collaborators Ineffable Records, Young Pow Productions, Anti TV Street, Cool Fee, Born Fire Music LLC, Jazzwad, and Train Line Records which gives you a sense of just how many hands are behind this one.
The single comes off his “World of Love” album, which is already out now, so this video is essentially the next push to keep the project in rotation.
It’s a smart move dropping visuals after an album release can reignite interest from people who slept on it the first time around, and Anthony B has always known how to work a campaign.
The “Rude Bwoy” title alone carries weight in reggae and dancehall culture, where the term has decades of history tied to street identity, rebellion, and a certain unapologetic energy.
Whether Anthony B is leaning into that tradition or flipping it in a new direction is something fans will have to wait until September 17th to find out.
What’s interesting here is the label mix in that tag list. Ineffable Records is a well-established name in the reggae space with strong distribution reach, while some of the other tagged accounts suggest independent and street-level production energy.
That blend of major-adjacent infrastructure and grassroots hustle is something Anthony B has navigated throughout his career, and it looks like “Rude Bwoy” is no different.
The hashtag #worldoflove notably misspelled as #workdoflove in the post is a small detail, but it’s the kind of thing that reminds you this came straight from the artist himself, unfiltered.
There’s no PR polish here, just Anthony B talking directly to his audience the way artists increasingly do on social media.
Fans who’ve already been with the “World of Love” album are likely hyped for the visual companion, while those who haven’t dipped in yet now have a reason to check it before the video lands. September 17th is the date to watch.
