The most talked-about detail surrounding “My Turn” isn’t necessarily the song itself , it’s the music video’s deep dive into late ’90s and early 2000s nostalgia, from oversized sports jerseys and durags to Pac-Man visuals and Game Boy-era handheld devices.
Director Shane Creative built out a whole aesthetic world for this one, pulling from an era that a huge chunk of Dancehall’s current fanbase grew up in, which is a smart move for a record trying to bridge generations.
The collaboration pairs Valiant and Shenseea on what’s essentially a flirtatious back-and-forth, trading bars about mutual attraction and romantic desire over a riddim that leans melodic and hook-driven. It’s the kind of chemistry that works when both artists are actually in their bag, and from the early response online, people seem to feel like they delivered that here.
The record dropped on May 24 via Head Concussion TV’s YouTube channel, released through Head Concussion Records and distributed globally by Hapilos. Rvssian — born Tarik Johnston — is the architect behind the Island Villa Riddim that anchors the whole project, and his fingerprints on the production are exactly what you’d expect from someone who’s spent the better part of a decade helping shape where Dancehall goes next.
The video was shot across multiple locations, including an arcade and a luxury villa setting, which gives it that contrast between street energy and aspirational flex that Dancehall videos tend to do well. The styling choices — headbands, tinted glasses, kerchiefs, statement jewelry — feel deliberate rather than random, like the creative team actually did the research instead of just throwing vintage references at the wall.
Audience engagement has been building steadily since the premiere, and the online conversation around the track is pulling in fans of both artists, which matters when you’re talking about two acts who each carry their own distinct followings. Valiant has built a reputation for sharp, witty lyricism, while Shenseea’s crossover appeal has been growing well beyond the Caribbean market — so the overlap between their fanbases isn’t guaranteed, which makes the collaboration more interesting than a safe pairing would be.
There’s a section of Dancehall listeners who feel like nostalgic visual concepts can sometimes overshadow the music itself, and it’s a fair tension to acknowledge. When a video leans this hard into a specific aesthetic era, it can pull focus from whether the song actually holds up on its own. That said, the early numbers and the conversation around “My Turn” suggest most people are receiving both elements as complementary rather than competing.
Rvssian’s track record with Head Concussion Records gives the project a credibility floor that most riddim compilations don’t automatically have. His ability to pull top-tier talent and package it for global distribution through Hapilos means “My Turn” isn’t just a regional drop — it’s positioned to travel. Whether it becomes the summer Dancehall anthem it’s being framed as is still very much an open question.
