Richie Flo Drops Soul-Stirring Love Letter To “Reggae (Do What We Want)”

Jamaican-Canadian reggae artist Richie Flo has released his latest single “Reggae (Do What We Want)”.

The track is a heartfelt tribute to the genre that shaped him, blending authenticity with passion in a way that only Richie Flo can deliver.

The single is the first from his EP, St Thomas Mi Born, named in honor of his birthplace in Jamaica. With its official launch set for August 31, 2025, in Toronto, the event promises a powerful live band performance celebrating reggae in its purest form.

“Reggae (Do What We Want)” was born from Richie Flo’s deep reverence for reggae music. Written from a place of love and respect, the song personifies reggae as a beautiful, captivating woman — alluring, soulful, and timeless. “I wanted to make the genre come alive as a character, someone I’d want to spend time with. It’s a love letter, not just a track,” said Richie Flo.

The single is a standout in its commitment to roots reggae, free of fusion, gimmicks, or trend-chasing. It’s a bold affirmation of his style and sound — one that is distinctly Richie Flo.

The track was recorded in Toronto, but it has an unmistakable island heartbeat. The instrumental was produced by House of Riddim, a respected name in reggae production, while Richie Flo himself recorded and mixed the vocals.

Final mastering was handled by Xavier Farre, ensuring a polished soundscape that does justice to the genre’s rich legacy.

“Recording this song was such a joyful process. It reminded me why I make music — not for charts or clout, but to connect and create,” Richie Flo shares.

The single’s vibrant cover artwork was designed by his Ghanaian soul brother, Major Seppa, adding a professionally authentic touch to the release.

“Reggae (Do What We Want)” serves as a sonic appetizer for Richie Flo’s upcoming EP, St Thomas Mi Born, a project that reflects his evolution as a songwriter, vocalist, and producer.

The EP will be unveiled with a live concert in Toronto on August 31, 2025, where fans will experience the full spirit of the music — backed by a live band, merchandise drops, and more.

Released under Adyktve Entertainment, Richie Flo’s single marks another milestone in his journey as an independent artist making major moves.

With Howard Campbell on PR duties and a growing online following, Richie Flo is primed for greater visibility in the international reggae scene.

While no official music video has been announced yet, fans can expect more surprises as the EP launch approaches.

Richie Flo’s goal with “Reggae (Do What We Want)” is simple yet profound: to make listeners feel connected — not just to the music, but to reggae itself.

As he puts it, “This song is meaningful to me, and I believe it will resonate deeply with reggae fans worldwide.”