Spice, Shaggy And Sean Paul For ‘Good Morning America’
Amidst the charted success of their collaboration Go Down Deh, Dancehall artists Spice, Shaggy, and Sean Paul will be performing on the Good Morning America Summer Series Concert on June 11.
Good Morning America announced this year’s concert series lineup via their Instagram account earlier today, which starts on May 28 with South Korean boy group BTS. Also on the series are BEBE Rexha, Chloe Bailey and Chance The Rapper, DJ Dnice, Ne-Yo, G-Eazy, Lady A, Jimmy Allen and Brad Paisley, Karol G and others.
Shaggy performed his Boombastic hit last year and Sean Paul performed Rockabye in 2017 with Clean Bandit & Anne Marie, and Mad Love in 2018 with Becky G and David Guetta.
This is the first time Spice will be performing on a US morning show live. She will also be the first female Dancehall artist to perform live on the show. In 2018, a recording of Stefflon Don’s verse on Push BAck was played alongside Ne-Yo’s performance.
Good Morning America is one of the most-watched morning shows in America. According to Adweek.com, in March “GMA won the 1st quarter in total viewers for the 8th time in a row”.
The Jay Will directed music video for Go Down Deh is now number one on the Reggae itunes chart and the song is number 2. It has surpassed 6 million YouTube streams globally and secured the number one spot on the World Music Views Chart in Jamaica.
Shaggy has been instrumental in overseeing the success of the song. In an interview with World Music Views, he said “what we are doing here with Spice is something that is planned… the artists (in the dancehall genre) are underpaid apart from me and Sean…the tourism gonna be affected, the economy gonna be affected”.
The song was originally Shaggy’s song, then he changed around the words to add Spice and Sean Paul.
He said he sat on the song for a year in calculating the move, “VP(records) is a dancehall label and Spice is signed to VP, Jay Will is a dancehall videographer, but all I was saying is we are going to do everything at the standard as the rest of the world and we gonna have to show that dancehall is a force to be recommend with and make our forces be felt and the best thing to do that with is Spice”.
Costi Ionita, who is signed to Shaggy’s Ranch label and who produced the song, in commenting on the Jamaican culture said “Jamaica is like my second home” and he plans to make more Dancehall songs.