Shaggy Teases Funny Super Bowl Ad With Mila Kunis And Ashton Kutcher
Dancehall superstar Shaggy stays securing the bag.
The Grammy Award-winning singer, 52, previewed an upcoming Cheetos Super Bowl commercial on his Instagram today, which will feature the Hollywood celebrity couple Mila Kunis and Ashton Kutcher. The ad will air in full on CBS during halftime at the NFL Super Bowl LV clash on February 7, 2021, in Tampa, Florida.
While we don’t yet know how the full commercial will play out, Shaggy‘s Instagram tease features Kunis, 37, apparently taking the role of singer RikRok from the original It Wasn’t Me music video.
Kunis, who voices Meg Griffin on the Family Guy series, decides to improvise her lines rather than ‘sticking to the script given to her’ by Shaggy. The Dancehall singer appears unimpressed at the end of the clip, dressed in the same purple jacket and yellow neck scarf he donned for the It Wasn’t Me video in 2000. Kunis turns around to practice her line again as instructed, which we will assume to be “it wasn’t me”, while Shaggy’s hit song begins to play.
It Wasn’t Me was the first single from Shaggy’s multi-Platinum record, Hot Shot, but it almost wasn’t released, as revealed in a VICE documentary last year. Hot Shot was re-released last year to celebrate its 20th anniversary and a new version of the song, dubbed It Wasn’t Me (Hot Shot 2020), was included with vocals from Rayvon instead of the original collaborator RikRok.
Meanwhile, Cheetos teased another clip from the commercial that featured Ashton Kutcher, 42, and showed him opening an envelope that contained crime scene-esque photos of an empty bag of Cheetos Crunch Pop Mix.
Perhaps Kunis is being accused of stealing her husband’s bag of Cheetos?
Mila and Ashton were married in 2015 after they first met on the set of That ’70s Show in 1998. The new commercial will mark the first time they appear on screen together since that show ended in 2006.
Shaggy and his music have previously appeared in commercials for JP Morgan Chase, Levi’s, and Tide which all used 1995’s Boombastic.