Two of dancehall’s loudest voices are back on the same riddim, and the result sounds exactly like a dance at full volume.
Bounty Killer and Elephant Man have teamed up for “How We Do It,” a party record built on ZJ Chrome’s Mad Collab Riddim.
The track doesn’t overthink anything. It’s about running the dance: music loud, people moving, vibes up. This is the kind of tune a selector drops when the floor needs waking up.
For anyone who has followed these two since the late 1990s, the pairing carries real history. Elephant Man came up through the Scare Dem Crew, a group closely tied to Bounty Killer’s Alliance camp. That makes this feel less like a fresh partnership and more like a reunion between old allies.
On the record, the roles split cleanly. Bounty, the self-styled Warlord, brings the big voice and hard deejay delivery that made tunes like “Look Into My Eyes” and “Fed Up” sound system staples.
Elephant Man arrives with his Energy God persona fully switched on, the same wild, movement first style behind “Pon de River, Pon de Bank” and “Signal the Plane.”
That contrast is what holds the tune together. One write up of the release put it plainly, saying Bounty supplies the veteran authority while Ele brings the madness and movement. Together they give the riddim that big sound system feel.
The accompanying video sticks to the same formula. There are lights, a packed crowd, plenty of dancing, and the two deejays front and centre. The party atmosphere does most of the talking.
There’s another way to hear it, though. Listeners who prize Bounty’s sharper, more confrontational catalogue might want more teeth than a straight party tune offers. Fans who know Ele mainly from his dance craze era may find the formula familiar.
But that reading misses what a collab riddim is built for. These projects live in sessions, mixtapes and selector sets rather than in lyrical deep dives. A tune like this succeeds or fails on how fast a crowd reacts when the beat drops.
Both artists have stayed visible to younger audiences in recent years. Bounty’s 2020 Verzuz clash with Beenie Man put his catalogue in front of a whole new generation online. Elephant Man’s energy has long made him a natural fit for dance focused records like this one.
Neither of them needs an introduction in Jamaica. What’s interesting is seeing two veterans lean into pure enjoyment instead of chasing a trend. They’re trusting chemistry and experience to carry a simple idea.
With the Mad Collab Riddim still rolling out, the real test is how quickly selectors pick it up. The other question is how many sessions it takes before the crowd starts shouting the hook back at the speakers.
