Creative Titans: Serving Overlooked Music Markets
Creative Titans set about the business of music with one very specific purpose in mind, to gain global traction for artists who exist within markets that are at times mismanaged, overlooked, or treated as insignificant by the industry.
Founder and CEO Ron Telford told DancehallMag in an interview, “we pay attention to markets that the music industry somewhat ignored.”
The team of professionals was quick to seal an international collaboration for Grammy award-winning artist Koffee. Telford shared, “my team helping acts like Koffee in Toast and W; Ludmilla, Jorja Smith and Burna Boy’s Be Honest reach worldwide ears was just the start.”
Dancehall’s stellar names Bounty Killer and Bling Dawg have also ventured into partnership and publishing arrangements, trusting the company to deliver with the successful distribution of their records. Walshy Fire and IzyBeats are already reaping fruits from the smart marketing moves and savvy management skills practiced by the black-owned boutique management and publishing company.
“Our stance has been loudly repping music from the Caribbean, LATAM, and Africa to a point where we have made some of our own veteran acts become familiar names in North America, Europe, and beyond,” the founder explained.
Some Grammy-winning projects backed by the company’s management and executive production include Walshy Fire’s Grammy win for participation on Rapture EP, as executive producer and co-producer on Toast and Throne, Izy Beats’ Grammy win for participation on Koffee’s Rapture EP, and as co-producer on Toast, and Melo-X from Electric Punanny Grammy win for participation on Beyoncé’s Home Coming Documentary, scoring.
Other artists in management contracts with the company are Colombian music collective High Connection, based in Cartagena, Haitian pop star JPerry, and Puerto Rican writer/producer Fuxbeat.
The shrewd entrepreneur divulged to DancehallMag about the launch of Creative Titans Legacy, a subdivision of Creative Titans that is being backed by a $50 million dollar investment fund that will acquire, manage, and amplify Caribbean & LATAM music catalogs.
Music lovers can look forward to new projects with J Balvin feat. Bounty Killer and Beenie Man Dividends – to be released in the second quarter of 2022 and Izy Beats feat. Stefflon Don, Manuel Turizo, and Lyanno TU will also be released in the second quarter of 2022.