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Toots Hibbert’s mega-hit song 54-46 Was My Number, which he wrote while imprisoned in Jamaica, has been featured in Levi’s ‘Greatest Story Ever Worn,’ a global ad campaign celebrating the 150th anniversary of the brand’s 501 Jeans.
CLARKS ORIGINALS launched a new collection and accompanying video campaign Clarks & Jamaica using the voices and talents of 7 Jamaican bred stars to explain what the Clarks Original brand means to Jamaica.
Clarks Originals drew the ire of some Jamaicans after they previewed snippets of a new documentary dubbed Clarks and Jamaica, which seems to be devoid of Dancehall artists responsible for making the brand famous in Jamaica, like Super Cat, Popcaan, Vybz Kartel, and Jahvillani.
The No-Maddz are credited as being the group that started what is now known as the Reggae revival; the resurgence of Reggae among young people.
Who should play Bob Marley? Forty years after his tragic passing, the adaptation of his life story is finally forging ahead.