Sean Paul has a new video on the way, and he’s bringing Sommer Ray along for it. The dancehall veteran took to Instagram to announce that the visuals for “DIP” arrive tomorrow. He’s clearly hyped about it.
“New visuals dropping 2MORRO!!! #DIP music video wid @SommerRay 🔥🔥” read the post. That’s pure Sean Paul, all caps, patois spelling and a double dose of fire emojis. Beyond that, he’s keeping the details close, with no preview clip or director credit in the announcement.
The casting is the hook here. Sommer Ray built a massive following as a fitness model and social media personality, with Instagram and YouTube driving most of that reach.
Putting her in a dancehall video connects Sean Paul’s catalog with an audience that lives on the same platform he used to make the announcement.
Sean Paul has a long track record of reaching well beyond his Kingston roots. Dutty Rock” made him a global name, won the Grammy for Best Reggae Album, and gave the world “Gimme the Light,” “Get Busy” and “Like Glue.” “Temperature” kept that run going and became one of the most recognizable dancehall records of its era.
He’s also spent years as one of pop’s go-to features. His verses on Sia’s “Cheap Thrills,” Clean Bandit’s “Rockabye” with Anne-Marie, and Dua Lipa’s “No Lie” put his voice in front of listeners who might never have gone looking for a dancehall record.
More recently, “Scorcha” showed he still wants to make full projects rooted in the sound that made him.
There are two ways to read a move like this one. From a reach standpoint, it’s a smart play, since a creator with Sommer Ray’s audience can move a video in ways a traditional promo push often can’t.
Short clips, reposts and reaction content tend to follow when someone with that kind of following gets involved.
The other question is whether the song stays front and center. Dancehall videos have a long history of putting movement and energy on screen, and the genre’s core audience tends to care about whether the riddim and the vibe come through.
The real test will be how “DIP” plays with dancehall fans and with people discovering Sean Paul through Ray’s feed.
For now, the announcement is about all there is to go on, with no runtime, location or concept shared yet. Sean Paul usually leans into big, colorful visuals, so expectations are set accordingly.
The video lands tomorrow, and the first reactions from both camps should start rolling in soon after.
