Alkaline Soundtracks Haute Paris Runway Fashion Show

Alkaline-Top-Prize-2021-scaled
Alkaline (Photo by Caviir Creative)

Dancehall deejay Alkaline scored big as several of his singles made the soundtrack for haute Paris runway during the first major collection of Paris Fashion Week’s menswear season.  Many fans of the Vendetta Boss fans were beaming with pride on Wednesday, as highlights from the fashion show hit social media which featured the Dancehall tracks playing in the background.

Among them were Champion Boy, After All, My Side of the Story, and One More Time.

The models were clad in pieces by American designer Matthew M. Williams, who is a former collaborator of Lady Gaga and Kanye West. Each look was synonymous to others, as the pro models strutted casual, loose sleeved, shirts and pants. While others wore open jackets, face masks—and some with a dash of neon colours to contrast the predominantly neutral coloured line.

To make things a bit more interesting, the runway was covered in water to add to Williams’ dramatic effect.

According to the Washington Post, the designer was aiming to create a line that was reminiscent of everyday wear.  “Everything is grounded in reality. I could see the guy in each look existing on the street — for me that’s a really modern approach,” he said.

The newspaper also stated that Williams took further inspiration from his colleagues when bringing each look to life.

“The bomber jackets with laser-cut house logos that opened the show were inspired by those the designer used to admire in Harlem, New York. Elsewhere, the street styles of California mixed with preppy styles, such as torn tailored pants,” the publication added.

Some fans took to social media to express how proud they were of the Jamaican entertainer’s newest feat.

“Dancehall artist alkaline music used for Givenchy Paris runway show earlier today🔥🔥🔥The whole show used music from his catalag🇯🇲🇯🇲🇯🇲🇯🇲 #alkaline #givenchy #dancehall #jamaica #reggaemusic #reggae #matthewwilliams @THEALKALINE @givenchy,” said @Angie4evva on Twitter.

The user also shared a clip of post-show celebrations among the models vibing to more of the deejay’s music.

“Even after the show they celebrated to Alkaline’s music as well🇯🇲🇯🇲🇯🇲🔥🔥🔥🔥 #alkaline #givenchy #dancehall #jamaica”

Other fans quoted the tweet with one saying, “Dancehall cya stall!”

One more fan said, “Dis nice eh 😍😍😍😍😍”

One more proud Jamaican said, “This makes me so happy. Thank you to whoever allowed this”

Alkaline, whose given name is Earlan Bartley is gearing up for the return of New Rules in Kingston, Jamaica, on July 2. Among the acts will be Skeng, Jahvillani, Macka Diamond, Star Captyn, Knaxx, Aidonia, Elephant Man, Stalk Ashley, Kacique, Marcy Chin, Intence, I Waata and Sherdon 1Zone.