Laa Lee Signs Management Deal With Frankie Music

Dancehall star Laa Lee has signed a management deal with Grammy Award-winning producer Frankie Music and his team.  Wasting no time, the newly forged alliance has already borne fruit through a partnership with regional telecommunication giant Digicel for their ‘Digi Bounce’ summer campaign.

“I am very pleased with the general direction of my career and how things are progressing. People are gravitating towards my sound and it’s encouraging, to say the least, and makes me want to work even harder,” Laa Lee said in a release.

With two of the biggest dance anthems of 2021, namely Dirt Bounce and Tip Inna It, the Arnett Gardens native has indicated that he’s not slowing down anytime soon as he aims to cement his place among the music industry elite.

According to the release, he recently did a pair of performances at the 2021 staging of Dream Weekend in Negril and Marco Polo (Ocho Rios) respectively, and enjoyed a global endorsement from the Jamaican superstar sprint quartet (Elaine, Shelly-Ann, Shericka, and Brianna) at the just concluded Tokyo Olympics.

Frankie, who boasts an impressive discography with some of the biggest industry names, capped by his recent Grammy win with international sensation Koffee (Raggamuffin), added that he intends to do what is necessary to elevate Laa Lee’s brand, starting this summer.

“Laa Lee is jovial but also a very focused and dedicated artiste to his craft, and we want to showcase that to the people. His recent deal with Digicel is just the first of many projects being undertaken. In recent weeks, there has been a surge in his demand internationally, and we are currently putting all the requisite paperwork in place so he can travel to exploit these opportunities,” Franke said.

Meanwhile, with Tip Inna It and Dirt Bounce racking up millions of views on YouTube, the entertainer has released a new video titled Move featuring emerging talent Flyght.