ReniGAD Samples 90s ‘Skettel’ Riddim For New Song ‘Brand’

Dancehall deejay ReniGAD, formerly Renigade of chart topping duo RDX, travelled back to the 90s to sample the Skettel riddim in hopes of striking it big with his latest single Brand.

According to ReniGAD, with the return – all be it limited – of the entertainment sector in Jamaica, he felt it was necessary to release a track to epitomize the summer vibes, that was missed due to the coronavirus pandemic.

Produced by GAD People and Dream Rush876, the Brand single merges a sample from the “Skettel” riddim with the modern dancehall groove.  The Wycliffe ‘Steely’ Johnson & Cleveland ‘Clevie’ Browne Skettel riddim, released in 1995, featured songs like Spragga Benz’s She Wrong, General Degree’s When I Hold You Tonight, and Louie Culture’s Nah Beg No Sorry For.

This fusion is what ReniGAD believes makes ‘Brand’ potentially a hit project.

“Firstly, the beat is insane, plus the lyrics tell the story of stepping out branded up and generally speaking the song is super catchy! It embodies celebrating summer in the islands, the fashion, the music and lifestyle,” ReniGAD explained.

The single which ReniGAD believes stays true to his solo effort of diversifying his brand, is one the artiste expects will resonate well with younger fans in the dancehall space; who he describes as the majority of his current fan base.

“Brand is fresh and familiar, old sample with new styles, a perfect concoction to get everyone moving. As a member of RDX we released 90% gyal songs but ReniGAD music is more 50/50; girls like me and the warriors rate me,” Renigad added

The ‘Brand’ single is now officially available on ReniGAD’s Vevo channel and on all digital platforms.