Tarrus Riley’s Features In New Emporio Armani Fragrances Ad

Tarrus Riley can notch another great achievement under his belt, in his already illustrious career. The smooth voiced artiste often referred to as ‘Singy-Singy’ has secured a another new ad for the new Emporio Armani fragrances; ‘Stronger With You Freeze’ and ‘In Love With You Freeze’.  Watch it below.

The song, ‘Powerful’, which features a soundtrack from Major Lazer and vocals from American pop sensation Ellie Goulding, was also picked up by Emporio Armani in 2017 for their “Because It’s You” for women and “Stronger With You” for men.

The new ad campaign stars British Actor Nicholas Hoult and Italian actress Alice Pagani in a classic love story with the “Powerful” soundtrack. It follows a couple who are in love and shows their need to be together all the time and to share their passion for each other. The song plays almost at the end of the commercial during a poignant moment between the couple.

The ad is called ‘The New Love Story’.

Riley has been enjoying major breakthrough success in the last few years and this is evidenced by his latest tour date announcements. The tour which is called B.L.E.M (Blending Life’s Experiences Musically), will see the reggae crooner on stage in two countries, 18 Cities and 12 States including California, Texas, Kansas, Missouri, Illinois, Pennsylvania, DC, New York, Massachusetts, Rhode Island, Connecticut and Toronto, Canada.

Powerful has also enjoyed success since its debut in 2015. It has garnered over 117 million views on YouTube so far and seems to keep getting views as time passes. The announcement for the second Armani ad was announced by the renowned fashion house on January 7th, 2020. The video was directed by Fabien Constant.

The new scent and commercial is supposed to hit mainstream media on February 1st, 2020.

Watch the music video for Powerful below.